Meta AR Creator Masterclasses
Film Series
In order to equip their AR creator community with the skills they need to flourish in all areas and help balance creative skill with business efficiency, Meta worked with us to provide an invaluable resource – a series of four 90-minute masterclasses filled with practical tips and guidance to boost their creative, production, UX and development capabilities.
Project Overview
Client
Meta
Role
Lead Creative Director
My role on this project was to lead the AR creator masterclasses from ideation to finish. I worked alongside each speaker to create the content of the masterclasses, with formatting and images to support the content. I directed each of the set ups and then worked with a team of designers and motion designers to create all the overalls and visual effects of the delivery. Each video was over 1h long.
My Role
Over four weeks, our experts led a series of live-streamed masterclasses for the Meta Spark AR community. This comprehensive program covered all essential AR skills, from creative ideation to production, UX/UI design, technical development, and QA. We guided attendees through pitching, answering briefs, building timelines, understanding user behavior, and thorough testing, highlighting technical dos and don'ts. Each 90-minute session focused on a different expertise area and included Q&A sessions for deeper learning.
My role included helping the speakers design their presentations to suit the audience needs and demands. I worked closely with them to ensure the information was well presented in a concise manner.
The Execution
It was an honour to work with Meta on an initiative that champions professional development in AR production – something very close to our hearts. Over the course of the masterclass series, together with Meta we helped a breadth of creators transform into accomplished AR aficionados, with attendees joining everywhere from the UK to Brazil, Thailand, Korea and more.
